i think it's sort of like those "contests" where you get a phone call and are "selected to recieve" something like dinner for two at a great resort, but over dinner, you are forced to listen to a high pressure sales pitch for the resort's time share......its a rip off, and they misrepresent themselves, but you do (usually) get what you pay for and they remain just within the bounds of the law. the problem with these guys (poetry.com) is that instead of feeding off of greed, like the majority of scammers out there, they feed of the fragile self esteem of the artist...whose only joy is to hear that someone appreciates their work. that is what i think is so disgusting.
interesting note, and i think it's been mentioned on this forum somewhere, but your poetry for submission to their site, must not contain the word scam....it will not be posted. ironic. i thought.